Sep 14 2021
In the framework of its three years of collaboration with the environmental non-profit organization Redress, the VF Corporation group, based in Denver, has named the Taiwanese Jessica Chang winner of the Redress Design Award 2021.
The world’s largest sustainable fashion design competition, the Redress Design Award, encourages participants to create environmentally conscious collections.
As the winner of the award, Chang will receive advice and training from the VF group’s Timberland brand and will collaborate with the outdoor clothing brand in the design of a sustainable clothing collection that will be launched in spring 2023.
In this year’s contest, 10 finalists from the United States, the United Kingdom, Germany, India and China participated in a series of virtual events held from September 1-11. During those days, the finalists participated in educational challenges and master classes that addressed the subjects of sustainability and circular design in the fashion industry.
At the end of the 10 days, each finalist presented a complete collection designed in accordance with the values of the contest.
Chang’s unisex collection, titled “The Wall,” impressed the competition jury with its creative use of waste materials, as well as its “strong marketability and sales skills.”
The designer will begin working with Timberland immediately and will consult with VF’s sustainability and responsibility team to ensure that the materials and design strategies she intends to use meet the company’s sustainability goals.
“The Redress Design Award demonstrates all that is possible when emerging designers are given the opportunity to innovate around sustainability. We believe that cultivating emerging and creative talent is good for business and necessary for the future of our planet. “said VF Vice President of Sustainability and Global Responsibility Sean Cady.
“Sustainable fashion and circular design are in line with our goal of improving both people and the planet. Seeing how our international teams support this sustainability contest and help the next generation of designers is incredibly rewarding,” he added.
The announcement that Chang was the winner of the Redress Design Award 2021 comes as the capsule collection by 2020 contest winner Ngoc Ha Thu Le is being put on the final touches, which goes on sale in the spring.
The Redress Design Award is part of VF’s sustainability strategy. Earlier this year, for example, the company, which also owns the Vans and The North Face brands, announced that it had allocated some $ 596 million generated from its inaugural green bond to 13 sustainability projects.
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