Universal Works (UW) start in Germany. The British menswear brand has opened its first store outside of its home market in Berlin, where UW is represented with a total of four stores.
The new Berlin store on Rosa-Luxemburg-Strasse in Mitte has 40 square meters of retail space. The menswear boutique is run by Ralf Linnenbrink and Lyon Robert Roque, owners of the multi-label store Trüffelschwein and long-term trading partner of the brand. Another advantage of the partnership: The truffle pig shop is directly opposite.
Ralf Linnenbrink has deliberately kept the UW store construction purist. Circumferential elements for hanging goods as well as goods carriers on rollers in an industrial look should reflect the architectural style of the district and at the same time the character of the brand. “We wanted the store to be both very UW and a place that harmonizes with a Berlin environment,” says label founder David Keyte.
Since the fall of the Wall, Berlin has been a symbol of a modern Germany, with a sense of design and music, which makes it one of the most interesting cities in Europe, Keyte continued.
The range in the new store includes the brand’s seasonally changing collections. At the official opening on September 25, the new Kantha Collection will also be presented for the first time in Germany. It includes unique items made from vintage saree fabrics.
Universal Works sells its own collections worldwide in addition to its own retail stores via around 250 wholesale partners.
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