Snoop Dogg is the new face of G-Star Raw

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Posted on

7 Sept 2021

Following Pharrell Williams and Jaden Smith, G-Star Raw now relies on the iconic Snoop Dogg for a campaign. An alliance between humor and savoir-faire, this international campaign, distributed in print and digital format, aims to strengthen the identity of the brand and develop its international visibility.

The G-Star campaign

For the occasion, G-Star Raw presents several new models ranging from t-shirts to hoodies, in addition to the must-have jeans.

Image of the campaign “Say it Witcha Booty” – G-Star Raw – G-Star Raw

“I teamed up with G-Star, because we both pushed the limits, always at the forefront,” the artist said in a statement.

“We are the leaders in our trades, we set the rhythm of the dance. Do you see what I mean? We look to the future, “he remarked.

The future of G-Star passes through the United States. The country is a true reference in the denim sector since its birth in 1989, so the Dutch brand was forced to review its own presence in this market last year after the Covid-19 pandemic. Thus, this collaboration with Snoop Dogg should enable it to reinvigorate its presence in the US market and achieve a global, multi-generational goal.

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