Sidestep is cooperating with William Fan. The Berlin designer and the retailer belonging to Foot Locker presented the new Nike Air Max 2021 at the Fashion Week that has just ended. The models at the Fans Offsite Show wore the Nike silhouette with its mesh construction and seamless transitions for the first time on the catwalk.
In working with Fan, Sidestep sees an opportunity to inspire and motivate a new, creative generation, with a whole new look at the creative process and the designer’s style inspirations.
“Supporting creative talents is part of the Sidestep’s self-image. In collaboration with William Fan for his Spring / Summer 2022 runway show, we can show legendary and brand new Nike styles in complete and diverse looks. We are very happy to have William Fan more on our platform To be able to give visibility and to bring his unique sense of style closer to our customers “, Amandine Bigaret, Senior Marketing Director Sidestep, comments on the cooperation.
William Fan, the son of two immigrants from Hong Kong who was born in Germany, plays in his designs with his twofold origin. So there are always borrowings from cuts from his parents’ homeland, along with imaginative implementations of classic pieces from the western wardrobe. In addition, there is a stylish eye for complete looks and high craftsmanship.
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