Multi-brand fashion and beauty retailer Shoppers Stop has partnered with digital retail specialist Accenture to boost its online sales over numerous retail channels and transform its digital offering.
Shoppers Stop is harnessing Accenture’s knowledge and experience in real-time data and analytics across the value chain of a business to strengthen its digital platform, the business announced. As online shopping continues to grow in popularity in the fashion and beauty categories, Shoppers Stop aims to tap into this and increase its market share in the sectors and transition from a primarily brick-and-mortar business to an omnichannel business.
“Omnichannel commerce has been a huge focus area for us as we seek to meet and exceed our customers’ evolving needs and expectations,” said Shoppers Stop’s managing director and CEO Venu Nair, ET Tech reported. “We aim to achieve significant profitable growth in our digital commerce revenues over the next three years.”
“The retail industry needs to constantly reset so it can stay relevant in the face of changing shopper expectations, and create experiences that engage and delight,” said Accenture’s managing director Sameer Amte, ET Tech reported. “This scalable digital commerce transformation program will help Shoppers Stop respond to emerging customer needs and realise new marketplace opportunities.”
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