Feminine hygiene and skincare brand Sanfe has signed Bollywood actor Radhika Apte as its brand ambassador. The actor will be seen endorsing and creating awareness about the brand’s range of products through various platforms.
With this association, Sanfe aims to strengthen its customer base and banking on the actor’s popularity to connecting with women across the country.
Commenting on the association with the brand, Radhika Apte said in a statement said, “Women today are openly acknowledging body positivity and confidence. This change is further fuelled by Sanfe which offers the choice of quality products and solutions across a women’s body cycle. I applaud the insight and resulting range of products Sanfe has to offer which provide solutions to what we all needed but never thought to demand.”
Sanfe co-founder Harry Sehrawat added, “Having Radhika Apte on board gives us a sense of great confidence that we are on the right path towards being that solution to several silent needs of women. We visualize a modern world where women can openly choose to take care of their needs themselves and Radhika embodies that woman who our community of women can take inspiration from.”
Sanfe offers a range of products including skincare, hygiene, and body grooming. It sells its products through its website and leading e-commerce platforms like Nykaa, Amazon, and Flipkart among others.
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