Saint Laurent returns to Paris Fashion Week

Translated by

Aline Bonnefoy

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The Saint Laurent fashion house is returning to Paris after causing a wave of dropouts at Paris Fashion Week two years ago. This can be found in the official calendar of the French Fashion Federation, which was published on Tuesday evening.

Saint Laurent – Fall-Winter 2020 – Womenswear – Paris – © PixelFormula

The label, which was founded by Yves Saint Laurent and Pierre Bergé and is now in the hands of the industry giant Kering, suspended two years in Paris. His last show was organized on an island in Venice.

The decision to withdraw from the French fashion week program ultimately led to the resignation of CEO Francesca Bellettini from her position at the head of the ready-to-wear department of the French fashion association Fédération de la Haute Couture et de la Mode. Many other Paris-based CEOs have expressed their anger at Saint Laurent’s decision not to parade in Paris.

In the coming season, Saint Laurent is now organizing a show on the first full day of the program, Tuesday, September 28th at 8pm. Paris Fashion Week runs from September 27th to October 5th with both physical and digital events. 97 houses take part according to the official calendar, 40 of them organize live shows with models.

“By law, the health pass is mandatory for access to shows with an on-site audience. The Fédération de la Haute Couture et de la Mode and the fashion houses listed in the official program must also comply with all public recommendations and regulations of the authorities,” emphasized the association in a press release.

All digital shows will be broadcast on the Paris Fashion Week digital platform.

In April 2020, the fashion house took the French fashion industry by surprise with the surprising announcement: “Saint Laurent takes responsibility for its own calendar and unveils its collections according to a plan that was conceived with a modern, creativity-based perspective”.

In the course of this decision, several other Kering daughters decided to stay away from the official Fashion Week. Gucci, Alexander McQueen and the Bottega Veneta label, which even organized shows in London and Berlin to the exclusion of the press, disappeared from the major international fashion weeks.

This fragmentation of the international show programs was of course triggered, among other things, by the Covid-19 pandemic. She got many brands to experiment with new catwalk formats and video presentations.

Just a week ago, McQueen announced that the fashion house would not be returning to Paris with its show, where it has been parade for more than a decade. It is hosting its next catwalk show in London on October 12th, the day before the opening of the Frieze Art Fair. This has already been sponsored by McQueen in the past.

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