Rocío ALONSO LOPEZ
Sep 13 2021
Chiara Ferragni is one of the biggest influencers in the world and now Safilo is ready to take advantage of that, as the eyewear giant has signed a new agreement with the blogger-turned-entrepreneur. This is the first time you have entered the world of glasses.
This is a multi-year global license agreement for the design, manufacture and distribution of an eyewear collection under the Chiara Ferragni brand. The full range, both optical and solar, will be unveiled for spring / summer 2022 and will be available at retail starting in January.
Safilo CEO Angelo Trocchia called her “one of the most famous and powerful digital entrepreneurs in the world” and said that she and the company “want to create a new leading digitally driven fashion eyewear brand that speaks directly to new generations. , working in synergy with the extraordinary power of Chiara’s global fan base to further strengthen Safilo’s presence in the digital universe. “
Trocchia added that the agreement “represents a perfect fit in our portfolio of brands and a significant opportunity to grow in the contemporary segment.”
Meanwhile, Ferragni expressed that “Safilo represents not only excellence in glasses, but also, like my brand, a great example of the Italian spirit with a global reach. They believed a lot in my brand and in developing this new category ”.
In recent months, the company has been “accelerating its digital transformation projects, working to be at the forefront of taking advantage of digital business opportunities and achieving significant progress in terms of product offering, service level, customer commitment and digital connection ”.
The new agreement is considered to be a key part of this digital impulse and it was indicated that “it goes in the same direction of the digital transformation and the active participation strategy, addressing the new generations through new languages and channels to reflect what what is happening in the market.
“Chiara Ferragni’s ability to dictate fashion trends and her innovative business model have become a landmark in the new digital economy. Along with Safilo’s proven track record in brand building, there are many opportunities to take advantage of in the long term, through an international growth and consolidation strategy for the eyewear category ”, it was specified.
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