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RSH Global to boost production capacity, launch D2C platform


Homegrown FMCG company RSH Global is planning to boost its production capacity by opening a new plant in the state of Himachal Pradesh. Additionally, the company also plans to launch its direct-to-consumer online platform to boost sales.
 

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RSH Global to boost production capacity, launch D2C platform – Joy – Facebook

The company expects to clock gross revenue of Rs 1,000 crore by ramping up its production with a new facility coupled with the strengthening of its online platforms by the end of the financial year 2024.
 
RSH Global expects the e-commerce vertical to generate sales of around Rs 100 crore over the next two years.

“The new facility at Baddi, Himachal Pradesh will be set up with an overall investment of Rs 100 crore in phases. We already have two units in Baddi. Due to the pandemic, our capacity expansion plans got delayed. But now, from January we will begin construction of a new facility and we hope it will become operational in the next one-and-half years by around 2023,” Sunil Agarwal, chairman at RSH Global, told Businessline.
 
“We are looking to increase the e-commerce channel’s share to 10 percent of our overall business in the next two years. We are doing this through the launch of e-commerce exclusive products besides working on launching our D2C platforms,” Agarwal added.
 
Kolkata-based RSH Global is known for its personal care brand ‘Joy’. It retails across the country through its strong distribution network, and e-commerce channels.

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