Puma has partnered with London’s Liberty department store to create a luxury streetwear collection for women. The collaboration includes clothing, shoes and accessories with the famous Liberty flower print.
“Inspired by the idea that in difficult times you often turn to flowers, the motto of the collection is ‘Still Growing’ – a tribute to women who, like a wildflower, grow and flourish despite everything,” says Puma.
Known for its unique prints and exquisite craftsmanship, British design house Liberty has been offering high quality fashion and luxury housewares since 1875.
The Liberty team of artists in London designed a special print for the collaboration. The result is flower prints in a wild garden motif, which are inspired by Toile de Jouy patterns and landscapes in the Asian style.
The landscape print called “Wild Garden” shows a wide range of jewel-colored flora and fauna and is inhabited by exotic birds, butterflies, deer, rabbits, pink horses and a Liberty puma.
The collection offers fashion and training shoes, clothing and accessories. The garments go beyond Puma’s classic silhouettes to include pieces like a reversible kimono, a flowing floral dress, and a performance leotard. A hat, shopping bag and a mini wallet with a subtle floral print complete the feminine look.
Embroidery and bright colors give the shoe models a feminine touch. The selection includes the Wild Rider, Basket, Cruise Rider, Suede Mayu and for training the Forever XT.
The lookbook of the collection and the images of the campaign were taken by an all-women team that portrayed courageous and self-confident women from a wide variety of areas.
The Puma x Liberty collection will be available on September 18th in the Puma Online Shop, Puma Stores and selected retailers, including the Liberty Store on Regent Street, London.
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