Hernandez Moya Sebastian
Sep 6 2021
This fall season, the big names in the luxury industry are once again actively taking up communication campaigns to reinforce their image as responsible companies. Previously more discreet about their social and green initiatives, companies now communicate regularly on these topics. In the last three days, Prada, Kering and LVMH have announced several projects one after another.
On the occasion of the IUCN (International Union for Conservation of Nature) World Conservation Congress, which takes place from 3 to 11 September in Marseille, LVMH partnered with UNESCO to promote the intergovernmental scientific program Man and Biosphere ( MAB), of which the luxury giant is the only private partner, working in coordination with UNESCO since 2019.
The two parties will present in Marseille, in a common pavilion, the effort made to conserve and sustainably improve biodiversity throughout the planet, facilitating the implementation of innovative solutions in the management of natural and sustainable resources, as well as sustainable practices and new tools to reconcile biodiversity conservation and sustainable use.
For its part, its competitor, the luxury group Kering, announced the first seven beneficiaries of the Regenerative Fund for Nature that it launched in January with the non-profit organization Conservation International, which works in favor of biodiversity. The five-year goal is to get one million hectares of land to adopt regenerative agricultural practices, especially with regard to the cotton, wool, cashmere and leather supply chains in the luxury and fashion sectors, the company explained.
This fund directly helps farmers by financing various projects in different countries. The first seven selected projects are The Good Growth Company (GGC) in Mongolia, Organic Cotton Accelerator (OCA) in India, Solidaridad in Argentina, Fundación Global Nature in Spain, Wildlife Conservation Society (WCS) and The Wildlife-Friendly Enterprise Network (WFEN). ) in Patagonia, Epiterre in southwestern France and Conservation South Africa in South Africa.
Kering has also recently distinguished itself for its participation in another sustainable fashion project. The owner of Gucci, Saint Laurent and Balenciaga, among others, has partnered with Prospect 100, a platform dedicated to young talents that seeks to generate opportunities for new generation creatives by organizing competitions around fashion themes. , design, music and innovation, aimed at people under 25 years of age.
The company led by François-Henri Pinault participates in the contest launched this fall, “Global Design Competition”, dedicated to responsible fashion. The participation window is open until September 6. The winner will receive a prize of $ 4,000 and a master class within the group.
Another big luxury actor that has announced a new initiative is the Prada group, which has partnered with Dorchester Industries, the urban and social project launched in Chicago by African-American artist Theaster Gates. Together, they will launch the “Dorchester Industries Experimental Design Lab,” “a three-year program for emerging and established artists of color,” the house announces in a press release.
“The project aims to support creatives from the sectors of fashion, interior architecture, industrial design, graphic design and the arts through awards that will guarantee financial support and a network of connections with international organizations, interested in collaborating with heterogeneous talents ”, specified the house. The first recipients will be selected and announced in October.
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