This autumn, the big names in the luxury goods industry are again trying to present their responsible side in the media. While they used to speak more discreetly about their social and ecological initiatives, they now communicate regularly about these topics. Prada, Kering and LVMH have announced various projects in quick succession over the past three days.
On the occasion of the IUCN (International Union for Conservation of Nature) World Conservation Congress, which will take place from September 3rd to 11th in Marseille, LVMH has teamed up with UNESCO to highlight the intergovernmental scientific program “Man and Biosphere” (MAB) The luxury giant is the only private partner involved and has been working with UNESCO since 2019.
The two parties will present their efforts to conserve and sustainably promote biological diversity around the world in a joint pavilion in Marseille. The focus is on the implementation of innovative solutions for the management of natural and sustainable resources as well as sustainable practices and new instruments to reconcile the conservation of biological diversity with sustainable use.
LVMH competitor Kering is meanwhile presenting the first seven beneficiaries of the Regenerative Nature Fund, which he set up in January together with the non-profit biodiversity organization Conservation International. Their common goal is to ensure over the next five years that one million hectares of land are farmed using regenerative agriculture, particularly with regard to the supply chain for cotton, wool, cashmere and leather used in the fashion and luxury industries come, as Kering explains in a press release.
The fund supports farmers directly by financing various projects in different countries. The first seven projects selected are The Good Growth Company (GGC) in Mongolia, Organic Cotton Accelerator (OCA) in India, Solidaridad in Argentina, Fundación Global Nature in Spain, Wildlife Conservation Society (WCS) and The Wildlife-Friendly Enterprise Network ( WFEN) in Patagonia, Epiterre in southwest France and Conservation South Africa in South Africa.
Kering recently made a name for itself by participating in another sustainable fashion project. The owner of Gucci, Saint Laurent and Balenciaga has partnered with Propect 100, a platform that promotes young talent. The latter is intended to create new opportunities for creative youngsters by organizing competitions on the subjects of fashion, design, music and innovation, which are aimed at the target group of under 25-year-olds.
The company, headed by François-Henri Pinault, takes part in the “Global Design Competition” launched this autumn, which is dedicated to responsible fashion. Applications are possible until September 6th. The winner will receive a $ 4,000 scholarship and attend a master class at Kering.
Another major luxury company that announced a new initiative is the Prada Group, which has partnered with Dorchester Industries, an urban and social project launched in Chicago by African-American artist Theaster Gates. Together they will bring the “Dorchester Industries Experimental Design Lab” into being, “a three-year program for emerging and established black artists”, announced the house in a press release.
“The project aims to promote creatives in the fields of fashion, interior design, industrial design, graphic design and art through awards that allow financial support and a network of connections to international organizations interested in working with diverse talents”, so the house. The first scholarship holders will be selected and announced in October.
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