Multi-brand beauty retailer Nykaa continues to expand its brick-and-mortar store network across India and has opened a new ‘Luxe’ store dedicated to high-end beauty products in Kolkata’s Quest Mall.
On Saturday, Nykaa opened a new Kolkata location on the first floor of one of the city’s largest malls, Quest Mall, the business announced on Facebook. The new store houses a wide variety of international cosmetics, skincare, and fragrance brands including Murad, Guerlain, Tom Ford, Versace, Giorgio Armani, Bobbi Brown, Estee Lauder, Charlotte Tilbury, and Clinique among others, all of which have their own dedicated segment.
Other brands featured in the store include Too Faced, Tony Moly, Pixi Cosmetics, Carolina Herrera, Bvlgari, Burberry, and Smashbox. Nykaa Luxe stores focus on brands in the luxury and bridge-to-luxury segments of the beauty market where as its ‘On Trend’ stores focus on popular products from more youth-oriented brands.
The store launched with a range of promotional offers. Shoppers were offered a free gift with purchases of over Rs 5,000 ($67.90) and above among other promotions at the launch over the weekend. The store adds to Nykaa’s growing network of retail locations in the city which also include at Acropolis Mall and Forum Mall.
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