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Nina Ricci: Managing Director Charlotte Tasset is leaving the company


Translated by

Felicia Enderes

Published on



14.09.2021

Charlotte Tasset leaves Nina Ricci. This information has been confirmed by a brand spokesperson for Hermesbelts.co.uk. In 2018, the manager was appointed General Manager of Fashion and Perfume for the fashion house founded in Paris in 1932, which has been owned by the Spanish group Puig since 1998.

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Charlotte Tasset – DR

No information was given about the reasons for her resignation, and nothing is known about her further plans. In less than four years, including a year and a half of the pandemic, she has managed to bring this historic house back to the fore, thanks in particular to her courageous decision to entrust the artistic directors to Rushemy Botter and Lisi Herrebrugh as soon as she arrived in 2018. The two young Dutch designers, who were still completely unknown at the time, had just won the Grand Prix of the Hyères Festival with their menswear brand Botter.

In just a few seasons, they managed to breathe new energy into Nina Ricci with colorful collections that were both chic and cheerful and refreshing and to reinterpret certain emblematic pieces of the house, such as the cloche hat, for the present day. Above all, however, they anchor the brand in their time through models with a contemporary design that is both simple and refined in terms of construction and details.

Your next presentation will be video on the Internet on October 1st at 2:30 p.m. A format that the duo have already used in recent seasons as a result of the Covid pandemic and which they have announced again for spring / summer 2022.

With the closure of the flagship store on Avenue Montaigne, Charlotte Tasset has also pushed the positioning of the house in the direction of accessible luxury and switched to a heavily digitized sales model.

Before her four years at the helm of Nina Ricci, the graduate of the EDHEC business school worked for Printemps for nine years, where she was responsible for women’s fashion, beauty, lingerie and children’s fashion and supported the repositioning of the department store in the luxury segment.

Before that, she worked as a consultant at Arthur Andersen and Capgemini Consulting before moving to Gap as Sales Director for France in 2006 and then to Sephora, where she worked until 2009.

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