Diana Leon Band
Sep 14 2021
Charlotte Tasset leaves Nina Ricci. The information was confirmed to us by a spokesperson for the brand. The board of directors had been appointed in 2018 general director of fashion and perfumery of the house founded in Paris in 1932 and owned since 1998 by the Spanish group Puig.
No details have been given about the reasons for his departure or his next destination. In less than four years, including a year and a half of pandemic, she has managed to return this historic house to its place on the front lines, thanks mainly to her audacious choice to entrust the artistic direction to Rushemy Botter and Lisi Herrebrugh, as soon as she arrived. in 2018. These two young Dutch designers, totally unknown at the time, had just won the Grand Prix at the Hyères Festival with their men’s brand Botter.
In a few seasons, they managed to breathe new energy into Nina Ricci with colorful collections, both chic and cheerful, full of freshness, updating some emblematic pieces of the house, such as the cloche hat. Above all, they anchor the brand in their time through models with a contemporary design, both simple and sophisticated in construction and details.
His next presentation will be online on October 1 at 2.30 p.m., through a video. A format already adopted by the duo in recent seasons due to Covid-19 and reconfirmed for the spring-summer of 2022.
Charlotte Tasset has also shifted the house’s positioning toward more accessible luxury and a highly digitized retail model, with the closure of its flagship store on Montaigne Avenue.
Prior to her four years at the helm of Nina Ricci, the EDHEC business school graduate spent nine years at Printemps, where she was in charge of the womenswear, beauty, lingerie and children’s markets, supporting the repositioning strategy of the greats. warehouses to the luxury segment.
Previously, she was a consultant at Arthur Andersen and Capgemini Consulting, before joining Gap in 2006 as Sales Director for France, and moving to Sephora, where she worked until 2009.
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