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Naf Naf presents a new edition of its Re Use program in Colombia


Posted on



7 Sept 2021

Naf Naf launches with Colombian influencers its 2021 edition of the Re Use program that seeks to attract donations of women’s clothing in perfect condition to give it a second use with poor women. The campaign is part of the sustainable and responsible initiatives of the French in the country.

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The brand presents its Re Use campaign for the consecutive time. – Naf Naf

“Share your clothes so that it is worn once more” is the emblem of the campaign that in 2020 collected more than 6000 garments in the country. For this year, the company’s goal is to collect 8,000 garments to benefit 4,000 poor women.

The campaign runs until September 26 in Colombia, with place in all Naf Naf stores in the country and grants a benefit of 25% discount to people who contribute their donations, in this way, the company has a strategy double; reinforces its social commitment through a work with a positive impact on the environment while boosting sales and loyalty.

There are more and more comprehensive and articulated strategies of fashion brands in the Colombian market, with the aim of achieving sustainability.

Naf Naf is developed in Colombia with the representation of Grupo Uribe and a local production that promotes the roots of the company in the country. The local textile giant that represents the French, adds in its ranks flags of the stature of Chevignon and Mango, to name a few.

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