Milan Fashion Week celebrates a big return to physical shows

Translated by

Felicia Enderes

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“The trend is reversed. Finally we can enjoy the city. Forza Italia! Forza Milano!” With undisguised enthusiasm, Carlo Capasa, President of the Italian Chamber of Fashion (CNMI), closed his online press conference on Tuesday, where he presented the next edition of Milan Fashion Week, which will take place from September 21-27, and the women’s fashion collections for Spring / Summer 2022 will present.

Milan Fashion Week announces 65 shows – CNMI

This issue marks a return to some normality with a multitude of physical events. The Milan Fashion Week program comprises a total of 173 events, of which only 46 will be exclusively digital. It is particularly noteworthy that there will be 65 catwalk shows, 42 of them with live audiences.

Which doesn’t mean that the internet is becoming less important. On the contrary. As in previous years, the event will also be broadcast online. The Camera della Moda has also set up an account on TikTok that focuses on backstage coverage of the event. She has also selected English, American and French influencers to participate in a diversity debate on Instagram.

Carlo Capasa pointed out that the health pass will be compulsory for attending all events on the official calendar. The Italian fashion institute organizes free health tests for everyone accredited for fashion week.

From Tuesday the 21st, the celebrations will kick off with a dozen events, including the opening of the Fashion Hub – a space dedicated to young designers – and a special show organized by Benetton. The fashion show marathon does not begin until Wednesday, the 22nd, with the collective and digital opening show “Black Lives Matters in Italian Fashion”, which gives visibility to five new talents with a migration background.

One of the highlights is the return of Roberto Cavalli to the catwalk under the artistic direction of Fausto Puglisi. The Moncler and Boss labels have also returned to the official catwalk calendar, while six new names appear for the first time: the MM6 line by Maison Margiela, Luisa Spagnoli, Hui, Vitelli, Joy Meribe and Maison Avine Demanou.

Roberto Cavalli will be back on the catwalk on September 22nd – Photo: Roberto Cavalli

Made in Italy players returning to the catwalk include Fendi, Alberta Ferretti, N ° 21, Jil Sander, Max Mara, Etro, Giorgio Armani, Blumarine, Ermano Scervino, MSGM, Tod’s, Missoni, Prada, Versace, Salvatore Ferragamo, Dolce & Gabbana and Marni as well as various young talents such as Marco Rambaldi, Del Core or Act N ° 1.

Dsquared2, Antonio Marras, GCDS, Emilio Pucci and Philipp Plein have decided again this season to present their collections via video on the internet. Also noteworthy is the addition of no less than twelve new names to the official presentation program (Cormio, Quira, Andreadamo, Defaince by Nicola Bacchilega, Roberto Di Stefano, Aniye By, Iuri, Traffico, Radica Studio, Airin Tribal and ATXV), of which most have opted for a virtual format.

The week will also be accompanied by a number of special events, including the 40th anniversary celebrations of Emporio Armani, the 60th anniversary of the Marcolin eyewear brand and the 50th anniversary of Chiara Boni. Not to mention the parties or fine dinners that are hosted by some houses, as well as the numerous projects that are organized in parallel by the Chamber of Fashion for the benefit of sustainability or young designers.

The Green Carpet Fashion Awards, which the CNMI launched in 2017 in collaboration with the British consultancy Eco-Age, founded by Livia Firth, will not be awarded this season. Eco-Age has withdrawn from the partnership, which is why the name and format of the prices have changed. The prizes, now renamed CNMI Sustainable Fashion Awards, will be back on the program of the Milanese event in 2022.

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