Marc Cain wants to further increase his own brand awareness and is again relying on an out-of-home campaign for the DACH region. As in the previous year, the highlight looks of the autumn / winter collection will be shown for two weeks on high-quality backlit posters and digital screens in major German cities, including Berlin, Hamburg, Munich, Stuttgart and Düsseldorf.
New additions are Frankfurt, Cologne, Nuremberg, the Austrian capital Vienna and Zurich in Switzerland. The autumn motifs are based on the look of the print and online advertisements and are therefore highly recognizable.
In order to achieve the campaign’s goal of further expanding brand awareness nationally and internationally, Marc Cain has more than doubled his budget this year.
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