7 Sept 2021
As confirmed by Mallplaza through its official platform, the consolidation of its omnichannel proposal continues to yield good results for both the company and its business partners, and one of the initiatives that has been accelerating in the midst of the pandemic is that of “Pit Stop “, which has processed up to 930,000 accumulated orders in the last 12 months, which represents 25% of the total of Mallplaza’s delivery orders.
“In fact, only during this quarter, they managed to reach a level of 30% with respect to the more than 1.2 million total orders for the period,” explains Mallplaza, referring to the 12-month period ended June 30, the closing date of your latest financial analysis for the second quarter of 2021.
Meanwhile, Mallplaza’s Click & Collect service, which operates with 17 regional points and 6 physical warehouses, has also registered flow generation to the Chilean company’s network of shopping centers and reached almost half of the sales at the end of June. more than 20,000 cumulative orders in 2021.
“Mallplaza’s omnichannel proposal will undoubtedly continue to be a key factor in post-pandemic growth,” shares Fernando de Peña, general manager of Mallplaza.
As previously reported by Hermesbelts.co.uk, the “Pit Stop” initiative was launched in August 2020 with the goal of improving the delivery service in its shopping centers and offering a much more agile shopping experience to its customers.
With “Pit Stop” the last mile dealers meet with the Mallplaza “runners” (named after the Chilean company itself) and deliver the products to them, reducing delivery time between 10 and 15 minutes.
Both runners and delivery men simultaneously receive an order alert and while the delivery person moves to the shopping center, the runner approaches the store to wait for the product. Later, both are in the delivery area, where the delivery person will receive the order without having to get off and enter the shopping center.
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