After several physical editions had to be canceled due to the coronavirus pandemic, Maison & Objet, the international trade fair for decoration, design and lifestyle, will celebrate a comeback from 9th to 13th September in the Parc des Expositions de Villepinte. The theme of this year’s edition is développement désirable (“desirable development”).
As usual, the event will take place in Halls 1 to 6 of Villepinte and is divided into the areas “Smart Gifts” for gifts, “Cook and Share” for cooking and hospitality, “Signature” for decoration and design, “Fragrances” for home – and body fragrances, “Kids & Family” for decoration for the little ones and “Fashion Accessoiries” for fashion accessories.
Maison & Objets, which used to have 3,000 brands, will now have around 1,500 brands. This downsizing is largely explained by the lack of brands and labels from the major export markets, for which travel is still limited or impossible. There will be around 120 brands in the area dedicated to fashion accessories, down from 700 in January 2020. These include the leather goods brand Jack Gomme, the jewelry labels Les Néréides Paris and Bangle Up as well as the accessories brand Cabaïa.
In addition, Maison & Objet is expanding its offering with the launch of “Maison & Objet Academy”, a subscription streaming channel that offers exclusive content for professionals in the fields of decoration, design and lifestyle. “After Maison & Objet Paris, Paris Design Week and the online platform MOM (Maison & Objet and More), the Maison & Objet Academy is the fourth pillar that completes the Maison & Objet ecosystem,” said the fair.
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