Textile studio and clothing brand Lota has created yarn from recycling shredded scraps of second-hand clothing for its latest collection as it continues to promote zero waste fashion internationally.
This season, Lota has stepped into knitwear using its eco-friendly new production method, the brand announced on Instagram. The collection includes a checkerboard knit top named ‘Kitpit’ fabricated from the brand’s recycled yarn. Other items feature various zero waste techniques such as patchwork and quilting to create tactile, abstract garments.
Using a 100% waste-free fabric manufacturing method, Lota’s stock of shredded used clothing is spun into yarn and then hand-knit on flatbed looms. The result is a fine yarn, available in bright hues of red and navy blue.
The knitwear collection recently launched with a shopping event at boutique One Sunday at a Time in Bushwick in Brooklyn, New York as well as at multi-brand clothing and vintage store No Borders in Mumbai. No Borders also featured the collection in its recent fashion film, styled with jewellery by Bengaluru-based brand Bhavya Ramesh.
Lota India works with textile manufacturers across India to turn their textile waste into brightly coloured, streetwear inspired, gender neutral clothing. The brand was founded by design duo Shradha Kochhar and Adhiraj Singh who, “attempt to take agency and redefine what street style means to us as a South Asian community, one that embraces the colour, chaos, and individuality,” the designers told Vogue India.
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