7 Sept 2021
Lili Pink advances in Central America and opens the doors of a new store in Guatemala, in the Plaza Magdalena shopping center. With the new opening, the Colombian underwear and loungewear brand completes its first 17 stores in the country.
With a store of about 60 square meters, the Colombian continues to expand its presence abroad, where it already has more than 62 stores in Costa Rica, Guatemala, Mexico, Peru and Ecuador, in addition to Colombia.
The brand, which employs a total of more than 2,000 people between direct and indirect formats, has an average turnover of more than 60 million dollars per year, at the change of the day, according to figures from the Superintendency of Industry and Commerce (SIC).
Founded in 2006 by the Abadi brothers, Lili Pink has more than 320 stores in Colombia, as well as multiple independent retailers and vendors. The brand plans to continue expanding its presence with physical stores in the region while strengthening its digital channels, purchases through social networks and its website.
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