Catwalk instead of concert stage: the singer Lena Meyer-Landrut (30) presented the autumn-winter collection of her new fashion label “A lot less” on Wednesday evening in Berlin. At the end of the About You fashion week, the models presented coats, knitted sweaters, scarves and hats, mostly in black and natural tones.
The musician (“Better”) came on stage at the end of the 15-minute show in a casual, black shirt-pants combination and waved briefly to the audience. Among the guests at the Kraftwerk were influencers, but also Hertha soccer professionals Kevin-Prince Boateng and Davie Selke.
Meyer-Landrut explained that she developed the collection with female designers according to her taste preferences. “I notice that I’m more of the type for classic things. I also like to wear something trendy now and then. But basically I like more classic pieces that are not too fashionable,” said Meyer-Landrut of the German press agency.
The collection consists to a large extent of sustainable materials such as organic cotton or linen and is made in Europe. According to the online retailer About You, the convenient combinations are intended for every occasion and are available up to size XXXL.
The 30-year-old explained that she herself only had a rudimentary command of textile handicrafts. “I wouldn’t trust myself to tailor anything now. But I can definitely shorten a pair of pants, sew a button or darn a hole.”