7 Sept 2021
This weekend, the Lima shopping complex Larcomar held its first streaming sales event through its social networks. The clientele responded favorably to the proposal, while the shopping center added the new channel to its offer.
On September 3, in the afternoon, the first digital sales event by video streaming was held on the complex’s social networks, with products from different stores in the shopping center. Thus, Larcomar becomes the first Parque Arauco shopping center in Peru with this service.
Digitization expanded the channels in the Peruvian market with an increase of at least 35% in online sales between March 2020 and the third month of this year.
The Chilean holding Parque Arauco, owner of the Larcomar shopping center, is resuming its development projects in Peru with an eye on the reform of the Lifestyle Center La Molina shopping center. The commercial complexes of the Chilean group are also looking for new tenants for the premises of the Paris chain, which closed its doors permanently in the country during the first year of the pandemic.
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