Rocío ALONSO LOPEZ
Sep 6 2021
Dior’s Kim Jones has designed the official off-field uniforms for Paris Saint Germain, the best-funded soccer team in existence, led by the most famous forwards from Argentina and Brazil, Lionel Messi and Neymar Jr.
Jones, the artistic director of Dior men’s collections, will create the exclusive looks for PSG for the next two seasons. The first looks were revealed on Monday.
PSG’s colors are midnight blue and red, but for his formal attire, Kim has respected the traditional Dior shades of navy blue and gloomy gray, with a series of crisp suits, comprised of two-button jackets with slim lapels and pants with a flat front. Completed with slim jacquard ties finished with the matching Paris Saint Germain logo.
For more informal moments there are Harrington jackets, sweaters and knitted polo shirts, all embroidered with the PSG logo and finished with the initials of CD.
Jones, originally from the UK, also created the Derby shoes in black leather, finished with the classic Dior Oblique motif.
When the weather turns this fall, we’ll see players wearing deconstructed cashmere Crombie-style coats. For travel, Dior has also developed an iconic black calfskin saddle bag, cashmere scarves and a reversible bag in black and navy blue.
With the partnership with PSG, Dior joins an elite group of fashion brands that have dressed leading European teams: Versace and Real Madrid, DQuared2 and Manchester City, Dolce & Gabbana and AC Milan, Lanvin and Arsenal, and Giorgio Armani with the Italian team. PSG already dressed with another brand within the LVMH empire, Berluti, when its then creative director Alessandro Sartori dressed the team led by Zlatan Ibrahimovic.
However, the arrival of half a dozen major new players in a massive recruiting drive this summer puts more focus than ever on PSG, which is owned by the Qatari Investment Authority.
As part of the partnership, the fashion house also released a video of key PSG players visiting Dior for a clothing fitting and being photographed at their Parc des Princes stadium. As tailors cut and fold their looks, a number of key players make appearances, including Marco Verratti, Angel Di Maria and goalkeeper Keylor Navas. Along with a series of important new signings, bought by PSG to reinforce their goal of achieving their Holy Grail, winning the Champions League, the most important tournament in football.
Newcomers like Sergio Ramos, Gigi Wijnaldum, and Gianluigi Donnarumma, who speak a mix of languages: French, English, Spanish, and Portuguese.
“It is very elegant and gives me more confidence,” says Neymar admiring the minimalist cashmere coat, with his hair dyed blonde.
However, Messi is nowhere to be seen. Nonetheless, the world’s highest-paid player, and potentially the missing element in PSG’s quest for its first Champions title, wore Dior when he first arrived in Paris last month, after being signed from Barcelona. Messi will also wear Dior in official engagements, although the Argentine ace also has his own long-term fashion brand, The Messi Store, under the creative direction of Ginny Hilfiger, the sister of the great American designer Tommy Hilfiger.
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