Jennifer Aniston to launch the beauty brand LolaVie

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Sep 6 2021

Actress Jennifer Aniston has revealed that she is joining the growing number of personalities with a beauty business, announcing the upcoming launch of her brand, LolaVie.

One of the photos that advance the launch of LolaVie on the brand’s official Instagram account – Instagram: @lolavie

Aniston, 52, perhaps best known for her role as Rachel Green on the iconic sitcom “Friends,” has yet to provide details on the kinds of products LolaVie will offer, but the brand already has a website where fans can join. to a mailing list to receive updates on its launch, as well as an Instagram account with more than 12,400 followers.

The website currently shows an image with a laboratory flask, bamboo, a lemon wedge, and water, suggesting that the brand’s products will use natural ingredients. The first image on LolaVie’s Instagram account also shows bamboo in a conical flask and gives a date for the brand’s launch: September 8, 2021.

Another indication of the type of products the brand will offer comes from the documents cited by “Page Six Style”, which reveal that an application was submitted to register the LolaVie name for face and body lotion, shower gel, candles and hair care. in 2019.

This is not the first time Aniston has used the nickname LolaVie. The perfume she released in 2010 was initially released under the same name, before it was changed to “Jennifer Aniston” after a conflict with another brand. According to comments made by the actress at the time, the name means “laugh at life.”

It’s also not the first dive into the beauty industry for Aniston, who is also the creative director of collagen powder specialist Vital Proteins and an ambassador for natural skincare brand Aveeno.

With the launch of LolaVie, Aniston will join Gwyneth Paltrow, Rihanna, Kim Kardashian, Kylie Jenner and Jennifer Lopez in a crowded beauty market, which also awaits Hailey Baldwin and Ariana Grande brand launches later this year. .

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