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H&M debuts in Panama, now in 75 markets

H&M is continuing its store and new-country opening programme that was interrupted by the pandemic and said this week that it has just opened its first store in Central American state Panama.

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H&M

It has opened at the Multiplaza Mall and the company’s Global Head of Franchise Dan Nordstrom said the move “is truly fantastic. Central America holds great potential”.

The new opening isn’t a directly operated store with the company entering the country via a partnership with Hola Moda S.A.

With this latest move, it means the brand is now present in 75 markets.

Earlier this year, H&M Group expanded its Sellpy secondhand partnership into 20 new markets and announced the opening of its first Arket store in Russia this autumn.

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