More visibility: Hanro is launching a generation campaign. At the beginning of October, the lingerie and loungewear supplier plans to roll out “Hanro Forever – The Story Of Generations” internationally.
The OOH campaign in Munich with city lights and mega posters is flanked by numerous online and offline measures such as a print brochure and special visual merchandising for all stores and sales areas worldwide.
There is also an influencer cooperation and a competition. In addition, the campaign is played extensively on all digital channels.
The aim is to show the “cross-generational love and loyalty to the brand”, it says on the part of the company.
The key visuals should contribute to the main idea of the campaign and the target group: Models from different generations were shot in front of a natural mountain backdrop. Above all, Hanro wants to convey the brand values, the use of natural materials and “timeless design and quality standards”.
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