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Hanro launches generation campaign – News: campagnes (# 1333257)


Published on



14.09.2021

More visibility: Hanro is launching a generation campaign. At the beginning of October, the lingerie and loungewear supplier plans to roll out “Hanro Forever – The Story Of Generations” internationally.

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In addition to the OOH poster, there should also be influencer cooperations within the campaign. – HANRO

The OOH campaign in Munich with city lights and mega posters is flanked by numerous online and offline measures such as a print brochure and special visual merchandising for all stores and sales areas worldwide.

There is also an influencer cooperation and a competition. In addition, the campaign is played extensively on all digital channels.

The aim is to show the “cross-generational love and loyalty to the brand”, it says on the part of the company.

The key visuals should contribute to the main idea of ​​the campaign and the target group: Models from different generations were shot in front of a natural mountain backdrop. Above all, Hanro wants to convey the brand values, the use of natural materials and “timeless design and quality standards”.

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