From September 17 to 18, fashion and lifestyle brand Good Earth will hold ‘Mehran’, a pre-festive shopping fair featuring six Indian labels at its flagship store in Bengaluru.
Good Earth has brought together five brands and its eco-friendly private label Good Earth Sustain for a shopping event which aims to provide shoppers with all elements of a new ensemble for the upcoming festive and winter wedding seasons, the brand announced on Facebook. The “pre-festive shopping curation” will launch Good Earth Sustain’s new women’s clothing collection featuring sustainable textiles and handicraft embellishments with loose-fit silhouettes and a mix of occasion wear and more casual styles.
Jewellery brand Aurus will present a curated range of its traditional and fusion style fine jewellery, the brand announced on its Facebook page. Chokers, statement earrings, and crystal beaded necklaces will feature along with pearl, gemstone, diamond, and enamel work jewellery from the ‘Reet: pre-festive’ collection which will be available to Bengaluru’s shoppers for the first time at the event.
Other brands, all design partners of Good Earth, which will feature at the event include sustainable womenswear brand Anavila and ethnic wear brand Tilla. Shorshe will present a selection of handloom womenswear and Meekhalio will showcase a range of sarees.
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