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Gabor makes Yvonne Catterfeld a brand ambassador


Published on



09/03/2021

Yvonne Catterfeld becomes Gabor’s brand ambassador. The partnership with the Rosenheim shoe and accessories brand starts in the spring / summer 2022 season.

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From left: Catterfeld with Ralf Meurer, Rainer Bachl, Achim Gabor and Dr Markus Reheis. – Gabor

The German actress and singer will accompany Gabor as a brand ambassador for at least two seasons. Among other things, the Erfurt native has selected ten shoe models and two bag models that will appear in stores as the “Selected by Yvonne Catterfeld” collection from spring 2022.

Both Achim Gabor and Michael Beheim, managing directors of Beheim International Brands and licensee of Gabor Bags, are delighted with the attention-grabbing brand ambassador: “Yvonne Catterfeld is a” perfect match “for Gabor – she is personable, versatile and equally down-to-earth and glamorous. We we are sure that retailers can really use this tailwind after the challenging years. “

A new brand presence with broad-based image communication in high-reach print and online media, social media and accompanying press work promise the necessary media support from spring 2022.

In addition, the dealers receive high-quality advertising material such as displays and decorations for the POS. The products can be quickly identified at the POS using their own “Selected by Yvonne Catterfeld” hang tags.

The campaign images can also be used from February 1, 2022 for communication on social media, on your own websites, in online shops and in newsletters.

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