Walmart-owned e-commerce platform Flipkart has launched ‘Flipkart Boost’, an integrated programme to help direct-to-consumer (D2C) brands move into the next phase of growth.
Through this programme, Flipkart will select brands and provide the necessary support to help them scale up their presence in the market.
The selected brands will also be able to secure potential funding from a network of leading venture capital funds including A91 Partners, DSG Consumer Partners, Fireside Ventures, Matrix Partners India, Sequoia Capital India, and Stellaris Venture Partners.
Commenting on the initiative, Ravi Iyer senior vice president and head corporate development at Flipkart in a statement said, “The onset of the pandemic and the resulting rise of direct-to-consumer brands have boosted the MSME sector in India. The growing popularity of digital-first brands driven by a focus on specific customer needs demonstrates immense market potential.”
“With the Flipkart Boost Programme, we aim to build and nurture these growing customer-focused businesses by providing them relevant mentoring that covers access to a network of investors, market intelligence, scalability programmes, and marketing engagements,” he added.
To enroll in the ‘Flipkart Boost’ programme, brands can apply directly on the Flipkart seller platform, of which 100 brands will be chosen for the programme this year.
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