FatFace names its finance chief as CEO as Evans moves on to “new opportunity”

The FatFace Group has named Will Crumbie as its CEO, succeeding Liz Evans, “who has notified the board of her intention to step down as she is moving on to a new opportunity”.


He takes on the role with immediate effect but Evans will remain with the group until the end of the year for a period of handover.

It’s not yet known where Evans is headed, but there was widespread speculation in the summer that Asda was keen to get her on board to run the George fashion and home offer.

Crumbie is currently FatFace CFO and has been with the group for eight years. He’s overseen all key operational areas of the business during this time, including Supply Chain and IT over the last two years. Prior to FatFace, he held senior financial and executive positions within the Walgreen Boots Alliance Group and P&O.

Chairman Colin Porter said “he brings a strong commercial background and deep knowledge of the business and I look forward to continuing to work with him. On behalf of the board, I would like to thank Liz for her significant contribution whilst leading the business through these unprecedented times. She leaves the business in a stronger position than when she arrived, and we wish her the best for her future endeavours.”

Crumbie added that the “external landscape remains challenging, [but] I am excited about the opportunities for FatFace — we have a great product range and first-class multichannel offering that has performed strongly following the major reopening of the UK and US economies in April, with all channels performing ahead of expectations”.

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