Sep 8 2021
Faced with the great momentum that e-commerce has been showing in Latin America, mainly in sectors such as fashion or beauty, the Dafiti platform is committed to expanding its business in Argentina through investment in logistics and the attraction of new brands.
This was detailed by Camilo Rueda, director of Dafiti Argentina, Colombia and Chile, in conversation with the specialized local media El Cronista. To carry out the plan, in 2020 the company inaugurated in the town of Garín, province of Buenos Aires, a new 6,500-square-meter distribution center with a capacity to store 850,000 items.
In addition, as Rueda explained, they opened a hub in Buenos Aires in order to speed up deliveries, one of the key edges in apparel e-commerce. They will also seek to add the Beauty category by the end of the year, which until now is not available in Argentina.
Regarding brands, Dafiti will seek to add new proposals to its portfolio. It is worth remembering that recently the presence of renowned international firms such as GAP, Tommy Hilfiger, Calvin Klein and Lacoste was added in that country.
Finally, they are evaluating launching in several countries, including Argentina, a “fulfillment” service in which the company takes charge of the operation of the brands that want to contract this option, but without assuming inventory risks or buy the products.
Dafiti currently has operations in Argentina, Brazil, Chile and Colombia and is part of the Global Fashion Group (GFG), the leading fashion destination in Latin America, the Commonwealth of Independent States, Southeast Asia, as well as Australia and New Zealand.
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