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Crocs wants to reduce emissions by introducing a new bio-based material


Published on



15.09.2021

Broomfield, Colorado-based footwear company Crocs is taking the first major step towards its net zero emissions target with the launch of a new bio-based version of its proprietary Croslite foam, which is scheduled to hit store shelves worldwide in early 2022.

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Products containing the new bio-based Croslite material are expected to go on sale in early 2022 – Photo: Crocs

The new bio-based Croslite was developed in collaboration with the global materials research company Dow and consists of sustainably sourced waste and by-products that are converted using Ecolibrium technology. Crocs is the first shoe brand to use this technology and claims it offers “all the comfort you have come to expect from Crocs, but with a lot less CO2”.

The material is incorporated into existing Crocs designs, including the now iconic classic clog, and is part of an effort to reduce the carbon footprint of every Crocs shoe by 50%. The company believes that its decision to use the new material in its existing products rather than creating its own sustainable product line will result in faster progress in reducing emissions.

“By starting with our iconic product, we are taking a bold step forward to create shoes with a lower carbon footprint, while also making it easy for our partners and consumers to join us on our net zero journey,” said Crocs CEO Andrew Rees in a statement.

Crocs announced in July that it wanted to become a zero-emission brand by 2030, and the company also plans to become 100% vegan by the end of 2021. As the brand points out, their classic clogs already have a relatively small carbon footprint of around 3.94 kg CO2 equivalent per pair, but the introduction of the new bio-based Crosslite should help reduce that figure even further.

In addition, the company says it is currently researching sustainable alternatives for its packaging and ways to extend the life of its clogs through initiatives such as consumer donations, recycling and re-commerce programs. Crocs is also in the process of converting its offices and distribution centers to renewable energy sources.

For the second quarter, which ended June 30, 2021, Crocs posted sales of $ 640.8 million, up 93.3% year over year. The company’s quarterly earnings were $ 319.0 million, or $ 4.93 per diluted share.

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