Especially after the lockdown and corona restrictions, the inner-city textile, shoe and leather goods trade is more dependent than ever on consumers finding their way into the shops without great effort and expense. A current survey by the BTE shows how important it is for visitors and customers to travel by car.
Around 1,000 visitors and customers of the fashion trade in the city centers and another 500 were asked about their choice of mode of transport via an online panel.
According to this, 63 percent of visitors and customers from outside travel by car. Public transport follows a long way behind with a share of 32 percent. Getting there by bike (3 percent), on foot (1 percent) or by other means (1 percent) is comparatively unimportant.
Even for visitors and customers from their own city, arriving by car at 37 percent ranks just behind public transport use (39 percent). 14 percent come here on foot, 8 percent by bike, and 2 percent for others.
“If the city centers are to have a future as shopping and meeting places again after the dramatic losses of the corona pandemic, their accessibility by car must not be made more difficult or even completely prevented. Meaningful improvements in public transport or cycle paths must not be at the expense of cars -Customers leave. BTE advocates a sensible mix of modes of transport “, says BTE General Manager Rolf Pangels.
According to the association, the mostly still healthy and attractive locations with a large catchment area are particularly hard hit by a car-restrictive inner-city traffic policy. Because there is often no alternative to arriving by car, especially from rural areas, due to the lack of attractive public transport connections.
“Discrimination against this mode of transport would inevitably lead to a further decline in customers and an additional exodus of fashion customers to the Internet, which would put many businesses under further pressure or even ruin them,” said Pangels. After all, the vast majority of textile and fashion houses are absolutely dependent on visitors from the surrounding area; local customers alone are not enough as a business base.
Against the background of the current recurring discussions about car-free city centers, the BTE wants to ensure that city centers remain easily accessible by car for consumers to shop for fashion.
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