At Boardriders, a Frenchman returns to the forefront of business in Europe. The 44-year-old Nicolas Foulet, former Chief Information Officer of the group at global level, has been appointed Head of EMEA (Europe, Middle East, Africa).
The American parent company of Quiksilver, Billabong, Rvca, Element, DC Shoes and Von Zipper has been headed by a new managing director since March 2021. It is the former The North Face boss (VF Corp group) Arne Arens. Since taking office, Arens has settled in well and is now implementing his vision with the approval of the owner of the Oaktree Capital group.
And this provides a separate managing director for the EMEA area. Since the resignation of the former managing director Thomas Chambolle at the beginning of 2019, the region has been led by Greg Healy, Managing Director Asia / Pacific. The department’s headquarters are in Saint-Jean-de-Luz in the French Basque Country.
The skier and snowboarder Nicolas Foulet brings his experience in the digital field as well as in e-commerce. He also knows the company like no other, having worked for Boardriders for over 20 years. Initially, he was responsible for the technical department in Europe until 2007, under which sunglasses, watches and all surfing and snow sports equipment were combined. He then took on marketing functions for Quiksilver Europe until 2011, before taking on more and more responsibility in online trading and digital business, in Europe until 2013, then on a global level.
“I am delighted to take over the management of the EMEA region at such a crucial time for Boardriders. The group has developed a unique clout in action sports and outdoor over the past few years and has brought together several emblematic brands without weakening their authenticity. Ours The task today is to fully exploit the potential of our brands on the European market. The environment is favorable, as the sports we serve such as surfing and skateboarding are in great demand, “explains Nicolas Foulet. “In view of the ongoing changes, our aim is to accelerate the development of our model: in digital, operational and ecological terms.”
In the past two years, during the COVID-19 crisis, the group brought together the teams from the former groups Quiksilver and Billabong in Saint-Jean-de-Luz. The tasks of the new managing director include, among other things, the continuation of the conversion to an omnichannel business activity, but also the further development of the individual brands in Europe.
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