UK-based specialist information and analytics company Ascential has bought OneSpace, the US-based content optimisation business that serves brands trading on e-commerce marketplaces. The purchase price wasn’t disclosed.
Ascential, which also owns the fashion trend forecasting platform WGSN, said that underpinned by its SaaS model, OneSpace “manages product-specific content catalogues, enables the creation of original material and customises content in order to drive higher sales across multiple products and marketplaces”.
The company serves more than 60 consumer packaged goods (CPG) customers in the US market, all on a subscription basis.
Ascential chief executive Duncan Painter said: “OneSpace’s expertise in content management, optimisation and distribution complements the leading execution capabilities we already possess within Digital Commerce.
“In particular, its content optimisation product set provides clear cross-selling opportunities for our Edge and Flywheel businesses, while the global reach of our Digital Commerce business overall offers a route to further accelerate OneSpace’s growth.”
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