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Anson’s starts in Eastern Europe – News: distribution (# 1333219)


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13.09.2021

Anson’s starts in Eastern Europe. The first three branches will open in Bucharest, Prague and Zagreb at the end of September. A further development of stores with a size of 1,200 to 2,000 square meters is planned in other markets that “have great potential for modern men’s fashion”, according to the men’s outfitter belonging to P&C Düsseldorf.

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The menswar chain store wants to conquer the Eastern European menswear market – Ansons`s

Above all, Anson’s wants to benefit from the strength of the segment in Eastern Europe. The company, which was founded in 1989, currently operates 19 branches in Germany.

In addition to exclusive brands such as Jake * s, the range includes international designer labels such as Levi’s, Polo Ralph Lauren, Hugo Boss, Calvin Klein, Tommy Hilfiger and Joop.

Anson’s develops its own exclusive brands from design to production to sales.

“For our curated range of men’s fashion, we were looking for branches between 1,500 and 2,000 square meters of retail space in order to be able to optimally represent our offer To expand our store network and our awareness “, says Dr. Stephan Fanderl, member of the company management.

Ansons’s also wants to use the opportunity to enter the market in Romania, Croatia and the Czech Republic to redesign its store design. The new space concept relies on a straightforward presentation of goods and is intended to ensure easy orientation and a modern atmosphere.

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