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About You starts in Italy


Published on



15.09.2021

About You continues its expansion and launches a new online shop in Italy. The Hamburg-based online retailer celebrated its entry into the Italian market on September 14th with a major launch event in Milan.

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About You expands to Italy – About You

“For us, the Italian market offers huge potential. We expect to grow very quickly here with the aim of becoming the market leader. We are also looking forward to meeting the Italians with our inspiring platform and our unique approach to a personal shopping experience as well to inspire our very large range, free shipping and free returns, “says Tarek Müller, co-founder and co-CEO of About You.

About You celebrated its new online fashion shop in Italy with a major marketing campaign and launch event in Milan. The opening event marked the start of About You’s three-phase marketing campaign. More than 300 social media stars, celebrities, industry experts and journalists celebrated the “Lift Off”.

Among the guests were Italian personalities such as jewelry designer Valentina Ferragni, influencer Francesca Ferragni, designer and actor Mariano Di Vaio and the About You campaign faces Guilia Gaudimo and Frank Gallucci.

After the teaser phase, which was supposed to arouse curiosity, About You started its launch phase with out-of-home campaigns, TV and radio spots, digital content and the big launch event.

The third phase, “Product and Content”, marks the end of the campaign and is to be marked in the coming weeks with different content and exclusive discount campaigns in order to increase brand awareness in Italy.

About You digitizes the classic shopping spree by creating a personalized shopping experience on the smartphone. On the website and the About You app, customers can find more than 400,000 items from over 2,000 brands.

With more than 30 million monthly active users, About You is one of the largest fashion and lifestyle platforms in Europe. With the About You Commerce Suite, the fashion tech company also offers its own e-commerce infrastructure as a licensed product.

The group’s shares have been listed in the Prime Standard of the Frankfurt Stock Exchange since June 2021.

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